Logo and brand

The club logo, colours and typefaces, with files to download for notices, posters and posts about the club.

The logo

A gold roundel on dark green: a barbel leaping over the water, with the club’s name round the top and the year it was founded below.

Download SVGSharp at any size. Best for print and the web.
Download PNG, 2048 pxFor printing, posters and banners.
Download PNG, 512 pxFor documents, emails and social posts.

The small icon

Below about 64 pixels the lettering and engraving can’t be read, so small spaces use the fish alone in its ring: browser tabs, phone home screens and profile pictures.

Download SVGSharp at any size.
Download PNG, 512 pxFor profile pictures and app icons.

128 px
64 px
32 px
16 px

Colours

Gold is the only accent. On the pale background, use dark gold for text so it stays readable.

Gold leaf#c9a24aThe logo, and lettering and links on dark green.
Case green#14261fThe header, footer and page heads.
Plaque green#0c1813The logo’s disc, plaques and photo frames.
Backboard#e6ece8The pale page background.
Dark gold#6e5212Gold for text and links on the pale background.
Ink#15201bBody text on the pale background.

Typefaces

Shrewsbury Anglers Club

Bodoni Moda

For headings, labels and the logo’s lettering. Set names and labels in capitals with a little extra spacing.

Bodoni Moda on Google Fonts

The river season opens on 16 June.

Literata

For running text: notices, rules and anything read as sentences.

Literata on Google Fonts

Both are free to download and use.

Using the logo

Keep it on its dark green disc, in gold. Don’t recolour it.
Don’t stretch, squash, crop or rotate it, or add shadows or outlines.
Leave clear space around it, at least a quarter of its width.
Use the small icon below about 64 pixels wide.
Questions about using the logo: email [email protected].